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Digital Matters Podcast: AMH Approach to Customer First Digital Transformation


10 Mar 2023 | Emma Benham

Our Digital Matters podcast offers monthly discussions with leading digital innovators, thought leaders and industry disruptors who, like us, think differently when it comes to digital.

Hosted by: Partner, Andy Ross and Partner, Noel Ady.

In this episode of Digital Matters gravity9 partners Andy Ross and Noel Ady speak with Chief Technology officer at AMH, Philip Irby. Philip is a seasoned, hands-on entrepreneurial software and systems executive with a 20-year record of success designing, building and completing innovative business & technology solutions with an acute focus on user experience. Philip discusses his role at AMH and the digital transformation programme they are part way through in creating a truly customer first business. In this podcast we discuss;

  • How to break the industry – turning the residential lettings industry into a digital customer service business
  • Why the customer comes first and how to champion the customer experience
  • The importance of getting the foundations right, and why stripping back to the core components  before starting the new build – utilising domain driven design, event based architecture, true microservices
  • Why having a team who believe in the vision and a  digital partner who you can trust and tell the truth so is crucial
  • Designing a platform for the business you want to be rather than what you currently are
  • And most importantly, “Don’t pave the cow path” – you’ll have to listen.

Read the AMH and gravity9 article in Technology magazine HERE.

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