In Short : Graham Ruddick of Insightflow as he discusses how to add value to communities, facilitate digital market places and begin conversations around a new digital proposition
Joe Bloggs
Managing Director
Subscribe to our Digital Matters podcast for monthly discussions with leading digital innovators, thought leaders and industry disruptors who, like us, think differently when it comes to digital.
Hosted by Partner, Andy Ross and Experience Director, Andy Newman.
Episode 1 features guest, Graham Ruddick, founder of Insightflow, a customer market and research community, about how to add value to communities, facilitate digital market places and begin conversations around a new digital proposition.
Throughout the podcast Graham discusses;
What defines a digital market place and how should we interreact within them
How to use existing community ecosystems to grow audiences
How to facilitate a market place through added value
Identifying the potential for value exchange within a community and how respond to it
The importance of developing natural conversations and integrating into communities to add value to the conversation
How brands including Uber added value to their market place and how Reed events facilitated existing ecosystems.
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