Kickstarting Digital Transformation: Insights from Digital Matters Podcast Episode 1

Our Digital Matters podcast offers monthly discussions with leading digital innovators, thought leaders and industry disruptors who, like us, think differently when it comes to digital.

Hosted by: Partner, Andy Ross and Experience Director, Andy Newman.

Episode 1 features guest, Graham Ruddick, founder of Insightflow, a customer market and research community, about how to add value to communities, facilitate digital marketplaces and begin conversations around a new digital proposition.

Throughout the podcast Graham discusses;

• What defines a digital marketplace and how should we interact within them.
• How to use existing community ecosystems to grow audiences.
• How to facilitate a marketplace through added value.
• Identifying the potential for value exchange within a community and how respond to it.
• The importance of developing natural conversations and integrating into communities to add value to the conversation.
• How brands including Uber added value to their market place and how Reed events facilitated existing ecosystems.

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