Digital Matters Podcast: Creating a Successful Challenger Business with Rob Kerr
02 May 2023 | Emma Benham
How Rob Kerr Built a Successful Challenger Business: Insights on Innovation and Growth
Our Digital Matters podcast offers monthly discussions with leading digital innovators, thought leaders and industry disruptors who, like us, think differently when it comes to digital.
Hosted by: Partner, Andy Ross and Partner, Noel Ady.
In this episode hosts Andy Ross and Noel Ady speak with Managing Director or Sero Future Limited, Rob Kerr. A dynamic leader with a passion for delivering growth through the energy transition, Rob has over 15 yrs experience in the Energy sector and with that has developed a reputation for challenging the status quo.
After spearheading the creation of a blue chip enterprise, challenger business Rob discusses the key to delivering successful change and how large corporations really can become disruptors. In this episode we learn;
- How culture is the key to delivering change, and why is is often the biggest hurdle to overcome.
- The challenge of not reverting to ingrained processes ‘challenger organ rejection’.
- How cash restrictions can be the making of a challenger business – remove the risk, increase the innovation.
- How getting the customer experience right will both retain customer and reduce costs.
- How to create a supportive Ecosystem.