PROJECT BUILD | APPLICATION MODERNIZATION | QA

Global Jewellery Retailer

Accelerating global feature delivery with LaunchDarkly

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Summary:

We worked with a global jewellery retailer with a strong culture for innovation. As their online business matured, so did their ambition to deliver tailored digital experiences to markets across the globe, fast. Their vision hinged on the ability to push features to production rapidly, test them safely, and adjust them without friction. To do this, they needed to unlock the full power of LaunchDarkly, a feature flagging platform that would allow code to reach production swiftly while controlling exposure by region.

Tech Stack:

Feature Flag Platform: LaunchDarkly
Frontend: React, Microfrontends (Salesforce PWA Kit)
Backend: Node.js

A global jewellery retailer with a strong innovation culture aimed to deliver tailored digital experiences rapidly across international markets. They had identified LaunchDarkly as a strategic enabler for this vision, but a year after adoption, no feature flags had reached production. Teams lacked confidence, workflows remained rigid, and the benefits of the platform were unrealized.

gravity9 applied its Embedded Acceleration approach, embedding engineers into product squads, working directly in the live codebase, and guiding teams through hands-on integration and best practices. This enabled a transformation in how features were built, tested, and released, with product managers, developers, and QA all adopting new workflows. The result was a shift toward continuous delivery, faster feature rollouts by region, and a renewed confidence in delivering digital innovation at speed.

We embedded a new way of working. What was once an unrealized investment became a clear strategic advantage.

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