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Single View The Challenges: 6 User Experience


06 Jul 2021 | Emma Benham

As we reach the last of our Single View Challenges, we appreciate this list isn’t exhaustive, but it does cover the main six challenges organisations face when seeking to achieve a Single View solution. Every business will face difference challenges based on the type of business, their customer offering, current tech stack and business strategy. Our job is to work with each business to craft solutions that respond to these challenges in an intelligent, way.

User experience (UX) is now a key factor for delivering business value. However, the big question is, what insight from the enormous volumes of digital data generated every moment, actually ascertain the success of our product user experience?

Extensive digital data generated across platforms, devices and interfaces all constitute a broad data set, with lots of action and read scenarios. Exceptional growth in data variety and volumes make it difficult to read intuitively without specialist training. A lack of intuitive, accessible data is failing to inform business-based user experience insights. So how can we overcome this?

Specialist training is required to access and understand what is pertinent and genuine insight. User experience is informed by data, helping validate and measure quality and UX effectiveness in product, services and customer experiences. Data is only a precious insight commodity if easily accessed and accurately interpreted. Well presented data-driven insights filter pertinent information and data that isn’t goal focused insight. By removing the barriers to access and reducing training costs with readily accessible, intuitive, and easily understood analytics you open up the options.

Data-informed UX design is a scaled and refined experience using an integrated design system, component library, and modern tech stack. Agile changes are facilitated across digital platforms, devices, and interfaces to meet user needs. Micro frontends allow us to componentise parts of the UI and have them work together. Meaning your application can be composed up of smaller more manageable pieces.

A component library linked to a design system enables greater design control at a granular level. This means you are not only reusing components, but also providing a reusable deployment to allow for change, plus rebranding becomes centralised for your applications. This approach is useful for any customer developed application, not just Single View.

View the full series of Single View challenges on our insights page.