Customer 360 Architecture | Unified Customer Data Solutions

At gravity9, we design and implement intelligent, scalable Customer 360 architecture that gives organisations a complete, real-time view of their customers across every touchpoint. From fragmented systems to unified profiles, we help you unlock the full potential of your data — driving personalisation, improving service delivery, and enabling smarter decisions.

Whether you operate in retail, finance, healthcare, or the public sector, our customer data solutions are built around your business goals and your unique digital ecosystem.

What Is Customer 360 Architecture?

Customer 360 architecture refers to the framework of integrated systems, data models, and communication layers that enable organisations to consolidate customer information from across channels into a single, holistic view.

This unified architecture brings together data from:

• CRMs and CDPs
• Web and mobile analytics
• Customer service platforms
• Marketing automation tools
• Billing and transaction systems
• In-store or in-branch interactions
• Third-party platforms and APIs

The result is a real-time, centralised customer profile that allows teams across marketing, sales, service and product to make decisions based on consistent, trusted insight.

Key Benefits of Modern Customer 360 Architecture

With the right customer architecture in place, your organisation can:

✅ Deliver personalisation at scale with accurate, unified customer insights

✅ Eliminate silos between systems and departments

✅ Improve customer service through faster access to complete histories

✅ Enhance reporting and compliance with a single source of truth

✅ Enable AI and automation using consistent, well-structured customer data

✅ Scale efficiently, adding new channels and data sources with ease

gravity9’s Approach to Customer 360 Architecture

At gravity9, we build Customer 360 solutions with flexibility, resilience and long-term scalability at their core. We don’t just stitch systems together — we design robust, domain-aligned architectures that grow with your needs.

Event-Driven & API-Centric Design

We use event-driven architecture and API-first principles to ensure real-time data flow and seamless integration across systems.

Data Unification & Modelling

Our architects consolidate structured and unstructured data into a unified, queryable model — tailored to your customer journeys and organisational priorities.

Identity Resolution & Governance

We implement matching logic, consent tracking and data lineage tools to ensure accuracy, privacy and auditability — all GDPR-compliant.

Scalable, Cloud-Native Infrastructure

Built on AWS, Azure or GCP, our solutions are designed for performance, security and global scale.

Modular Delivery

Our microservices-based approach means your platform evolves incrementally — reducing risk and accelerating time-to-value.

Real Results from gravity9

We’ve designed and implemented Customer 360 architecture for enterprise clients across sectors, enabling:

• 360° customer profiles built from over 20 disparate systems
• Real-time data sync between marketing, sales and support platforms
• Personalised engagement journeys that increased customer retention by 35%
• Clean, compliant customer data pipelines for regulatory reporting

Every solution is engineered to support your future roadmap — from omnichannel activation to AI-driven recommendations.

Why Partner with gravity9?

With global delivery capabilities and deep expertise in modern architecture, gravity9 is trusted by enterprises seeking to build scalable, secure and insight-driven digital platforms.

✅ Specialists in data architecture, event-driven systems and microservices

✅ Strong experience across enterprise integration and legacy modernisation

✅ Collaborative, agile delivery model

✅ Focused on long-term value, not just implementation

We embed with your teams to co-create platforms that deliver insight, not just data.

Build a Customer 360 Architecture That Scales with Your Business

Ready to unify your customer data and unlock its full potential?

Speak to gravity9 today and discover how our tailored Customer 360 architecture solutions can accelerate personalisation, drive efficiency and future-proof your customer engagement strategy.