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Custom is King! 7 Winning Strengths of a Bespoke Solution


07 Feb 2024 | Noel Ady

Off-the-shelf solutions have many advantages at a glance – they’re ready now, they’ve been tested, and you typically know what you’re going to get.

Here are 7 reasons why custom products steal the crown.


Tailored to Specific Needs

Custom products can be designed to precisely fit the unique requirements and processes of a particular business. Off-the-shelf solutions may have features that are unnecessary or lack functionalities that are crucial for the specific operations of a company.

Building a custom product allows organisations to address their specific challenges and capitalise on opportunities in their industry.


Competitive Advantages

Custom products can provide a competitive edge by offering unique features or capabilities that are not available in standard off-the-shelf solutions. This differentiation can be a key factor in attracting customers or gaining an advantage over competitors in the market.

Tailoring a product to meet specific business needs can contribute to a company’s distinct value proposition.



Custom solutions can be designed with scalability in mind. As businesses grow, their software needs may evolve, and a custom product can be adapted and expanded to accommodate changing requirements.

Off-the-shelf solutions might have limitations in terms of scalability, making them less suitable for businesses with dynamic or rapidly expanding operations.


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Integration with Existing Systems

Companies often have existing systems, databases, or processes that need to be integrated seamlessly with new software.

Custom solutions can be developed to ensure smooth integration with legacy systems, allowing for a more cohesive and efficient technology ecosystem within the organisation.


Ownership and Control

Building a custom product provides companies with full ownership and control over the software. This means they have the ability to modify, enhance, and maintain the product according to their evolving needs, without being dependent on third-party vendors for updates or support.

This level of control can be crucial for businesses that require autonomy in managing their technology infrastructure.


Security and Compliance

Certain industries, such as finance, healthcare, and government, have strict regulatory requirements. Custom solutions can be tailored to meet these specific compliance standards and security protocols.

Off-the-shelf solutions may not always align with the specific regulatory needs of every industry, making custom development a preferred choice in these cases.


Total Cost of Ownership (TCO)

While custom development often involves a higher upfront cost, it can lead to a lower total cost of ownership over the long term. Off-the-shelf solutions may come with licensing fees, ongoing subscription costs, and the need for additional customisation or modules, which can accumulate over time.

Custom solutions, once developed, may have lower ongoing costs, and can provide a better return on investment.



At gravity9 we excel at consulting, ideating, and delivering custom products and solutions that are tailored to business needs across any sector, seamlessly integrating with your existing architecture or helping to level that up too, where needed.

Get in touch via our website to discuss options and evolve your business.